Something Changed in AI Tech This Year and Most Wellness Practitioners Missed It

If you tried ChatGPT a year ago, typed in a question, got a decent answer, and moved on, I understand why you think you've "tried AI." Most of our community has done exactly that.

But something shifted in the past few months that almost nobody in the wellness world is talking about. And it matters for your practice, your teaching, and your ability to reach the people who need what you offer.

Here's the short version: AI stopped being a chatbot. It became a working partner, an extremely low-cost employee.

The Difference Between Using AI and Training AI

Most people use AI the way you'd use Google. You type a question, you get an answer. Maybe you ask it to write a social media post or reword a paragraph. That's using AI.

Training AI is different. When you train AI, you give it your voice document, your teaching philosophy, your program descriptions, your actual language. You tell it what you sound like on a good day. You tell it what you'd never say. You set boundaries and preferences. And then, every time you ask it to write something, it writes it as you. Not as a generic wellness brand. As you.

The difference in output is night and day. Untrained AI gives you that bland, interchangeable content that sounds like every other health coach on Instagram. Trained AI gives you a draft that actually sounds like something you'd send to your list.

And here's what changed: training AI used to feel like learning code. Now it takes about three hours spread over a week. You write a voice document (one page is enough to start), set up a workspace, and save your preferences. That's it. From that point forward, you have a tool that knows your work.

But wait, there’s more….

What a Trained AI Can Actually Do for You

If you're a yoga teacher, a Qigong teacher, a health coach, a counselor, or a healer running a small practice, you probably don't have a marketing team. You're the teacher, the content creator, the email writer, the social media manager, and the business strategist. All of those roles, one person.

A trained AI doesn't replace any of those roles entirely. But it takes the repetitive parts off your plate. Here's what that looks like in practice:

You finish teaching a class on Zoom. The AI reads the transcript and pulls out the key teaching moments, student questions, and quotable passages. It drafts a class summary for students who missed it. It suggests three social media posts based on what you actually said, in your voice. It flags content that could become a blog post or a newsletter. All of that from one class recording, without you writing a word. It can happen while you sleep, as a scheduled task.

You wake up and your AI employee has done lots of work for you…

Or you're launching a new program. Instead of staring at a blank page trying to write six emails, you describe the program to your AI, point it to your voice document and past emails that worked well, and it drafts the sequence. You edit, you refine, you make it yours. But you're not starting from zero every time.

Why This Year Is Different

Two things happened. First, the tools got dramatically better at understanding tone and nuance. Claude, the tool we use at Great Energy, is particularly good at this. It picks up on warmth, on rhythm, on the difference between how you'd talk to a longtime student versus someone brand new. It doesn't flatten your voice into corporate marketing speak.

Second, the tools became what people in the industry call "agentic." That means instead of answering one question at a time, AI can now take on a multi-step task: read your files, make a plan, do research, build a document, and deliver finished work to a folder on your computer. You describe what you need, it shows you its plan, you approve it, and it works. A recent survey found that 64% of solopreneurs say their business would not have grown the way it did without these tools.

This isn't theoretical. This is how Daniela and I are developing Great Energy right now. We process class recordings, draft newsletters, build course materials, and create social content this way every week. It costs $20 a month.

Every day now I train our ‘AI Employee’ - it keeps getting better and smarter. How do I do this? I look at the output it created and then have a conversation, just like I am with you right now, and tell it what I want to do better. It takes that in, updates the skill, puts it in the right place, and prepares it to run again the next time with the improvements.

It could not possibly be easier.

I've been in tech for 35 years. I've seen technology improve steadily, and this is the next improvement. It's really helpful

You Don't Have to Become a Tech Person

I want to be direct about this because I know it's the thing that stops most people: you do not need to know how to code. You do not need to be technical. If you can write a paragraph describing what you do and organize a few files in a folder, you can train AI. The platforms are designed for people like us, not for engineers.

The real skill isn't technical. It's clarity. Being clear about your voice, your offerings, who you serve, and what you'd never say. That's the hard part, and honestly, it's work worth doing whether or not you ever touch AI.

Where to Start

If this is new to you, I put together a practical guide that walks through the real questions: cost, privacy, what to build first, whether you'll lose your voice. No jargon, no hype. Just what I've figured out from doing this work every week for the past two years.

Read the full guide: AI Marketing for Wellness Practitioners

Something has changed. It's worth twenty minutes of your time to understand what.

We have a few clients that we are working with to build out their AI employees, skills, and automations, and perhaps have room for you.

Want to hear more? Contact us and we’ll share what we are learning….

With Great Energy,

Christopher